Competitive Analysis
In any business the competitive analysis is always one of the first things to undergo when starting a business or marketing plan. This is no different in the world of SEO. One of the first things we will need to find out is
"Who are your competitors online?"
We have been doing this a long time, and in just minutes we can see what type and level of SEO any site is currently practicing.
Some things we can immediately identify are:
- What Keywords are they targeting
- Where are they getting their links from?
- How old is their site?
- How much traffic are they receiving from organic searches?
- Are they participating in Pay Per Click Marketing and how much are they spending per keyword?
We will be able to identify very quickly the competitive nature of your industry and be able to provide specific time frames and costs involved to achieve first pages rankings for your industry.
Often we will begin by targeting less competitive areas of your market so you can begin to get traffic to your site quickly... but we also always target the most competitive keywords as well, since these are the results we ultimately aim for.
The reason this Competitive Analysis is so important is because there are only 10 spots for each keyword on the first page of the search engines! In order to get on the first page you have to be better than everybody else!